Business Plan of an International Dance Academy

Business Plan of an multinational Dance AcademyEXECUTIVE SUMMARYOur cable idea is to someoneate up an international bounce academy called IDA (S.ar.l) instaled by Ms Ikrame Jabre. As it testament be established on the 1st January2011, in Moulay Driss 1er with an airfield of cytosine0 meter squ ars, and it is considered as one of the best strategic locations in Casablanca, Morocco which has been one of the most politically stable countries in North Africa. This furrow provide embody 28 rooms including some(prenominal) administration and jump rooms, 6 WCs and viewable garden for relaxation.Our academy go forth come back bounce courses (13hrs/ calendar week) in a finale of three days trigger offing from October to June for the pedantic saltation disunitees, by principle them 3 types of leaps each semester. Apart from this, we depart also offer blank classes by act asing 11 calendar months a course of study in (2hrs/week). IDA leave behind target 2 types o f customers based on its market research, who be enlighteneds and ingenious state for the academician classes as tumesce as children and adults for the vacuous classes.Our mission is to accept a worth(predicate) dancing courses to our customers by providing inspirational quality of function in dictate to revolutionise, cue and enrich everyone in the art of leaping.Our prospective business idea is to preparation up an international terpsichore academy called IDA in Morocco specifically in Casablanca in Mly Driss 1er with an bea of 1000 meter squargon.As the founder of IDA (International dancing academy) is Miss Ikrame Jabre who has a wide experience in varied types of leapings much(prenominal) as Rock in Roll, Cha-Cha, walk-in, tango and so art objecty former(a)s. Ikrame has a great passion for dancing since her childhood, She was keen on dancing, this is why she benefited from her locomotion to different countries to discoer the dancing cultures, For instance, when she went to Egypt she was fascinated by the belly bounce whose popularity has spread globally. The idea of chastenting up IDA was inspired from her getting present with different schools of dancing. merely her bottleneck was how to finance the business as shes got solely(prenominal) 51% of the roof and wants to be a chairman of IDA, for this reason she looked for partners that leave support the business. So far, She has found four partners who atomic number 18Sophia Amzay with 29% of the crownwork as a man ripenr of a financial department.Fatima Zahra souiri with 10% of the peachy of the United States as a manager of the marketing department.Manal el koumani with 5% of the capital as a manager of an Human Resources department.Youssef El Mellouki with 5% of the capital as a profound partner.With respect of a total capital is 43.025.400 DIRHAMSIn this international saltation academy we depart implement classes to two academic and untenanted ones. So for the ac ademic classes, we will target talented tidy sum and beginners either manful or female, as we will deliver 3 different kinds of leapings each semester, in a period of 2 geezerhood and for the 3rd year we will give the opportunity to our schoolchilds to narrow in one kind of dance of their choices. These classes will be granted in 13 mins per week by 15 passkey teachers and coaches both local and foreigners that are successfully purpose a crap to give classes in french 12 of them for teaching dance classes because each type of dance postulate its own teacher as they will also teach the dance culture and one teacher for visual arts, physical attitude other coach for wellness, and the last one for teaching dramatic arts.In 2011 we will suffice tho by hiring 6 dance teachers and 3 ones for the other subjects That Go With The dance classes, which are physical attitude, wellness, dramatic arts. Because we will set a Program of learn 6 dances in 2 semesters, so for the pr ototypal term We Will give courses of Bal allow , Chaabi, Salsa and in the act term We Will teach tap dance, belly dance and tango. But for the kayoedgrowth term in 2012 we will deliver other types of dances which are Latino, musical theatre and rock preservedy in roll, and for the attach toing term , hep hop, waltz and Cha-cha so in here we will adjoin 6 other teachers. By 2013 we will classify teachers depending on the students be and their selection of the dance specialties. In the fourth year which is 2014 we will add 6 kinds of dances and 6 other professional teachers to give to our students a enormous choice for planning the types of dances that will be given each semester and let them to plan in their own ways by keeping the aforementioned(prenominal) academic strategies and rules. More over, on the fifth year 2015 we will expand our business to other cities in morocco get-go by Marrakech, and for the following years we will keep going locally and and so we wil l start globally.Whereas for the leisure side we categorize it upon two kinds of customers adults and children. Which concerns the adults, we will deliver to them 2 types of dances in their choices depending on the kind of dances that we will begin with, and that are the similar as the academic ones excluding the other subjects which are wellness, visual arts and so on the classes will be given twice a week, one hour per session starting from 7 pm. And for children it remains the same, as it differs just in terms of time, because they will take a leak 1 hour dance class On Wednesday afternoon and the other one hour on Saturday morning.In our international dance academy we will also organize competitions to our students internationally once a year starting by morocco in the first two years from 2011 to 2013 and for the coming years well do it abroad. In addition, IDA provides an international diploma that allows their students to slang an easy access to work in all over the world. USP of IDA you can learn a variety of dances academically, that makes you professional dancer internationally.IDAs Vision IDA will provide a positive and educational dance experience for all community.IDAS MARKETS AND COMPETITORSOur ambition through this first flavor of lay up this project properly is to Define the situation of dance in the Moroccan market.Based on our research on the un overlord data we didnt call back any statistics or exact numbers that ground the percentage of mass who go for dance in the Moroccan market, simply we went through our primary data which is a questionnaire that is as follow to find out reading that may be helpful to our business.QUESTIONNAIRE1-In which sort of dance classes are you interest in?AcademicLeisure both(prenominal)2- What take aim of dancer do you consider yourself?BeginnerIntermediateHigh take3. How often do you take classes or go for dancing?1 2 a week 3 4 a week Over 4 a week4. Do you have a friend or family member who yo u would standardised to see participatein the dance classes? Yes No5. What are the kinds of dance classes would you like to take?cha3bi cha cha Latino OrientalTap Dance Classical dance Modern go to bed Musical theatre Cha Cha Salsa Samba Rock in Roll waltz Street Dance International Style Tango Bolero Salsa Aerobics6. What age group are you?-18--24- -36- -49- -60--Above-7. Would you recommend the Academy to others?Yes, definitely in all likelihoodProbably NotDefinitely NotRESULTS OF THE QUESTIONNAIRE1) In which sort of dance classes are you interested in?Academic54%Leisure42%Both61%According to the results, 61% of Academic and leisure are fire in dance classes.2- What level of dancer do you consider yourself?beginner57%intermediate39%high level28%The graphical record shows that 57% of beginner has highest level of practicing dance.3. How often do you take classes a week for dancing?1247%2326%over 415%The majority of people prefer to attend dance classes from 1_2 weeks4. D o you have a friend or family member who you would like to see participatein the dance classes?Yes21%No37%The result shows that 37% of people are motivated in dances.5. What are the kinds of dance classes would you like to take?hip hop10%valse8%musical theatre12%tap dance14%cha3bi56%belly dance54%classical dance31%salsa61%latino34%cha cha37%Tango26%rock in roll41%Based on this result we found out that salsa has high demand than the other types of dances.6. What age group are you?1834%2442%3622%4913%609%The graph shows that the people who got 24 years old are more attracted than the other.7. Would you recommend the Academy to others?probably34%maybe41%probably not12%definitely not8%We notice from this graph that 41% of people are interest to recommend other some the academy.our purpose is to enable young dancers male and female to meet, share and present their talents to new market starting from Casablanca to trust or confirm their talents, which will guarantee the future of dance in Morocco.CompetitorsInternational dance academy is distinguished from its competitors. As it delivers both academic and leisure dance classes that the others dont. And also it provides different kinds of dances for different levels with a logical quality of services in a purpose of satisfying the customers postulate and encourage them to implement and show their talents. Most of our competitors are giving leisure sessions rather than the academic ones, for instance, Locations and study centers which are Municipal In Casablanca indoor garden of Dance, 21, street Najib Mahfouz avenue Gautier, Tel. 27.59.52, fax 29.76.86, Zinoun Lahcen, choreographer, ballet and new(a)In Meknes Conservatory, 2 street Abou El Hassan, El Marini Apt 5, New Town, Tel. (05) 52.39.44, Amal Kit, balletLocations and grooming centers which are Private SchoolsCasablanca Dance Workshop Latifa, 1 street Theophile Gautier, Tel. (02) 27.91.43, Latifa Hajjaj, choreographer, ballet and modern Private School S treet Ibn Mounir Marif No. 103, Tel. (02) 25.12.21, Khalid Boulehia, modern dance, jazzcouterLire phontiquementIn Rabat Russian Cultural Centre Eugnie Nikita, ballet, Russian Cultural Centre, Tel. 70.73.07 Private school at the top of Hyper market Agdal, Najia El Attaoui, ballet, Tel. 77.33.14 Private School, 9 Tower Street El Alaouine Hasan Raselli Delcamby, ballet, choreographer, Tel. 72.76.43These schools consist only of teaching dances without having neither wellness nor visual art classes and other courses that go with each type of dance. And that leads to a lack of acquiring the real bag and cultures of dances to students.We can say that we are ridiculous in the market, because we teach a variety of international dances academically that makes our students a professional dancers . in addition, we are characterized from others in terms of staff, because we bring professional teachers and coaches from different countries all over the world fitting the dances origins.So dependi ng on the five competitive forces of porterMARKETING AND SALESSWOT ANALYSIS OF IDAStrenghts Monopoly Offering an academic dance degree offering a scholarship offering a unique programs hiring professional coaches make professional dancersOpportunitiesDance schools (for leisure)Public relations sensory faculty about international dance among peopleWeaknessesNot a helplessness till nowInfant companyThreats-emerging competitionPESTEL ANALYSIS OF IDA semipolitical stable political state.Social people are always interested in dance academy, we are offering it for them. Moroccan are receptive minded and love entertainment. The famous dance in Morocco is Chaabi and we are teaching it in our school.Economicalcapability to invest savingsCost of providing resourcesTeaching staff and supportShortages of materials international and national marketsLegal we took the authorization from the Moroccan ministry to give the Moroccan diploma also we are offering other diploma in collaboration with foreign schools.EnvironmentalWe did a check into and we found out that Moroccan are very open and importunate for this project. It will be located in Mly Driss 1er far from traffic. And its going to have a green space to help students relax Changes to standards/ equipment required.Technologicalupdate control systems.SALES AND PROMOTIONStrategies to attract new customersIn order to attract customers to our IDA international dance academy we are going to follow some strategies, such as-Keeping our customers informed about our services that will be provided and published on the website as well as on the social network.-Making conventions with universities and schools to gain customers for leisure dance classes.-Making facilities of payment, for instance every person who brings hisher friend can have discount.-Fill out forms regarding to services and classes that enable as to know the customers wants and improve our services to satisfy them.Customers for academic dance classes social class telephone number of customers% growth per YearPrice/Year join authentic gross revenue in 10 months2011100____35,000Dhs3,500,000Dhs2012 one hundred fifty+ 100150%35,000Dhs8,750,000Dhs2013215+100+15086%35,000Dhs16,275,000Dhs2014270+215+15036,55%40,000Dhs25,400,000Dhs2015300+150+215+27032%45,00Dhs42,075,000Dhs100 represents the first year customers for academic dance classes in 2011, further for 2012, there are two kinds of customers who are 150 of new customers, 100 people of existing customers and for the following year 215 customers will be added by keeping the same existing ones because, IDA provides 3 years study of dance academic classes poesy in black colour represents the new customers.Numbers in red colour represents the existing customers.Customers for leisure classesYearNumber of customersPrice per monthTotal monthly sales201125350Dhs8750Dhs201242350Dhs14,700Dhs201348350Dhs16,800Dhs201462400Dhs24,800Dhs201575450Dhs33,750DhsEstimation of customers numbers for leisure dance classesMonthsNumber of customersSeptember13October13November16celestial latitude20January20February25March25MayApril2517June25July 25as we are new in the market, in the first two months we will begin by 13 customers in leisure classes, Afterward the number of customers will increase to 16 and then to 20 as it will be fixed in December and January after that, new 5 customers will come to register in February and march, whereas, in April and may the number of customers will decrease because of the exams period, and for the following two months that are in summer (June, July) the number of customers will become customary (25 customers in the first year).Offers and discountsWe will Give scholarship for talented peopleThe students who get 98% in the exam will have a discount of 20% in the second year fees.The student who will win in the competitions that are going to be organized in yearly pedestal he/she z will travel to the original country of a such dance to explore the actua l of that dance. gross sales personsWe will hire experienced sales persons who take their passions for the challenges and mobility. And are ready to show clearly the charisma and enthusiasm to attract attention, create sympathy, inspire confidence and make memorable business relationships as well as that have a sense of curiosity and confidentiality. These people will work on presenting our services and offers, negotiate with customers and agencies that recruit professional dancers, and they will be involved in every sales activities in Casablanca and among other cities in Morocco as well as outside Morocco.year number of places wages per experiencessalesperson person2011 2 In different areas of 5000 DHS -should have 3 yearsexperienceCasablanca.2012 3 In Casablanca and its 5500 DHSsurroundings2013 3 -In Casablanca and 5500 DHS mustiness have a great abilityIts surroundings to persuade2014 4 -Different cities in 6000 DHSMorocco2015 6 -In morocco and otherFrom 7000 to 10.000 DHS 7000 to 10.000 DhsAnd some Foreign countries_In the first year 2011 we will have 2 sales personsThe first sales person will be responsible for the conventions with other agencies such as recruiting agencies.Second person will bring customers from schools and different clubs._In the Second year 2012we will increase the number of sales persons from 2 to 3 people2 people will be a responsible for making conventions with other agencies and the third one bring customers from different areas in Casablanca._Third year 2013 we will keep the same number of sales people doing the same activities._ For the Fourth year 2014 we will need four people because of forthcoming new dances to our academy as we will need customers from different cities in Morocco._In the Fifth year 2015, we will hire six sales people as a total, 4 of them are for the local market and 2 others for outside morocco, because we will look for a foreigner customers after setting up franchise in Marrakech.. MARKET STRATEGIESS trategies of promotion and sale servicesOne of strategies that (IDA) uses is advertisement which is designed to give introduction to people about the different classes and dances that the academy offer by using 4 types of publicizingInternet advert through the internet such as website of IDA, and on the social network websites.Magazine will be provided by add that contains the description of the academy with bright colors and pictures of the academy.Newspapers the academy will be advertised on the newspapers in a sort of ads.Radio we go through different radio stations hit radio, Chada Fm, Radio Sawa and Casa Fm. trade mix of (IDA)productour product is a service, we deliver both leisure and academic dance classes in a period of 3 years. (IDA) is the only academy in Moroccan market that will offer different dance classes academically of different types of dances with diplomas .price(IDA) charge a apt prices, for the customers who want to dance for leisure they will pay 350 Dirham s per month, and for the students who will take the academic classes will pay in a yearly basis with an amount of 35,000 Dirhams as we will afford a payment facilities and give scholarship to talented people. Moreover, we ensure the stability of prices for the first three years then we will work on increasing the price because of future new dances and the diversity of the schools among different cities and countries.PLACEFrom 2011 to 2014 the service will be provided in Casablanca after that, we will expand our business in 2015 in Marrakech , and for the following years we ll keep going local and well start going global by opening branches in other countries starting by Tunisia and others .PROMOTIONThe main ways of Promotion for (IDA) are internet(social network), media, magazines denote costThe cost of advertising for (IDA) is 2.029.500 dhs60% of the advertising costs is for TV and bill boards 1,217,700 Dhs20% For newspapers and magazines 40,590,000 Dhs20% For radio stations 40,5 90000 Dhs.A comparison between (IDA) and its competitor casa dance that spent 3.313,200 dhs for advertisingadvertising types of (IDA) advertising type of casa dance-media TV internet-bill boards posters-magazine Newspapers magazinesImprovement of sales and returns margin for IDAs servicesAn efficient counsel skills toward salespeople will participate in the improvement of sales, so in order to make our salespeople having a valuable contribution in our dance academy we will work on providing incentives to them such as, cash bonuses, travel experiences or merchandise rewards. so as to attract a large number of customers and maintaining the existing ones. More than that, we will provide them with the right tools such as cell phones, cars, to ensure a proper work.OUR TEAM SKILLS IN IDACHAIRMANIkrame Jabre is the chairman of IDA she is a student at university of Sunderland in morocco, majoring in business management as she had dance experience, she wants to combine her studies which concerns management skills with her passion, dancing.MARKETING MANAGERSouiri Fatima Zahra as an associate in IDA Company she is a student at university of Sunderland in business management branch as she has marketing skills such as intercourse skills and running(a) in enthusiastic atmosphere to get more relationship in courteous and friendly manner.SILENT PARTNERYoussef Mellouki as a silent partner in IDA company, he is a student at Sunderland university in business management branch.HUMAN RESOURCES MANAGERManal khoumani is a bedfellow in IDA, she is a student at university of Sunderland in business management branch as he has human resources skills such as dealing and negotiating with people in order to get more information.FINANCE MANAGERSophia Amzay is one of the IDA partners, she is a student at university of Sunderland majoring in business management branch as he has financing and accounting skills, she likes dealing with number since she was child.HUMAN RESOURCES assistant MANAGER supports the responsibilities in some areas such as recruitment and employment, training and development, and so on.FINANCE ASSISTANT is dependable on collecting information through overseeing financial regulation and legislation and manages also on supervision income statement, pelf and loss, cash flow coming in and coming out of organization of IDA.Dance teachers highly qualified with a good performances and capabilities to deliver dance lessons in the appropriate manner in order to have good strategies.Maids 2 women, working for the cleanliness of IDA.Security strong and energetic man that has experiences in this domain.Sales people we start up only by 2 people on the first year, that have the ability of communication and marketing skills in order to attract customers for the dance .IDAs OPERATIONSfiscal FORECASTSNumbersStaffs EmployeesSalaries per person in Dirhams1HR manager10.0001HR assisstant manager3.0001 selling manager10.0001Marketing assisstant manager3.0001F inance manager10.0001Finance Assisstant3.0002Salespeople5.0009Teachers10.0002Maids2.0001Doorkeeper2.0001Secretary3.000 organic 21148000Names of partnersPartnership in (%)Total per DHSIkrame jabre51%21942954Sophia amzay29%12477366Fatimazahra souiri10%4302540Manal el koumani5%2151270Youssef el mellouki5%2151270Explanation of the personal funding for all partnersNames of partnersInternal funding%I.F in DHSTotal/ person in DHSCAPITALIkrame jabre30%6582886,22194295443025400Sophia amzay30%3743209,81247736643025400Fatimazahra souiri30%1290762430254043025400Manal el koumani30%645381215127043025400Youssef el mellouki30%645381215127043025400Names of partnersExternal fund(from bank)%E.F/ person in DHSTotal in DHSCAPITALIkrame jabre70%15360067,82194295443025400Sophia amzay70%8734156,21247736643025400Fatimazahra souiri70%3011778430254043025400Manal el koumani70%1505889215127043025400Youssef el mellouki70%1505889215127043025400Names of partnersAmount in DHS headstrong Interest rate(%)yearsnumber of monthsMonthly payment(DHS)Ikrame jabre15360067,86%10 one hundred twenty7680,0339Sophia amzay8734156,26%7846238,683Fatimazahra souiri30117786%5603011,778Manal el koumani15058896%3362509,815Youssef el mellouki15058896%4481882,36125The loans will be paid by the proper cash of the partners depending on their funding amounts, IDA doesnt have any relationship to the borrowed money.Ikrame jabre needs 10 old age to pay her loan to the bank because its a huge amount of money borrowed, as she is a chairman, she gets a higher salary than others which is 20.000 DHS per month and can pay her loan comfortably with an amount of 7680,0339 DHS/month.Sophia amzay needs to spend 4087,413 DHS / month out of 10.000 Dhs of her salary for the external funding interests in a period of 7 years.Fatimazahra souiri needs 5 years to pay her loan, with a monthly payment of 3011,778 DHSFor Manal el koumani will pay her loan in a period of 3 years.Youssef el mellouki is a silent partner, so he will take only dividends thats why he needs 4 years to pay his loan, even there is an equal percentage of partnership between him and Manal el koumani.INTERNATIONAL DANCE ACADEMYCASH give ear PROJECTIONS FOR THE FIRST YEAR 2011 IN (DHS)We will take 80% from the profit as dividends and for the rest which is 20% of the profit we keep it as carry earnings.M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11Cash received 3.504.450 4450 5600 7000 7000 8750 8750 8750 5950 8750 8750Cash sales 3.504.450 4450 5600 7000 7000 8750 8750 8750 5950 8750 8750Additional cash 0 0 0 0 0 0 0 0 0 0 0Tax, VTA received ________________________________________________________________NC borrowing 0 0 0 0 0 0 0 0 0 0 0New other abilities 0 0 0 0 0 0 0 0 0 0 0Other current asset 0 0 0 0 0 0 0 0 0 0 0New investment 0 0 0 0 0 0 0 0 0 0 0Subtotal cashReceived 3.504.450 4450 5600 7000 7000 8750 8750 8750 5950 8750 8750Expenditure M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11Expenditure fromOperationsCash expending 195.080 175.080 175080 175080 17508 0 175080 175080 175080 175080 175080 175080Additional cashSpent 0 0 0 0 0